Over the past 30 years the group has grown from a mail order start-up company into an omni-channel home-shopping and financial services group.

1980

1980

Medium-term targets

1985

HomeChoice established in South Africa as a mail order retailer of homeware products on credit to mass market consumers

1990

1994

Call centre and telemarketing introduced to support mail order catalogue

1996

Independent home delivery network launched to all regions of South Africa

1997

HomeChoice website launched

2000

Homechoice Development Trust

2006

HomeChoice Development Trust launched to address charitable support for early childhood development in local communities

2007

FinChoice established to offer financial services products to HomeChoice customers

2010

2010

2011

FoneChoice established to offer personal technology and computer products

FinChoice develops and launches KwikServe® USSD, a mobi self-service transaction channel for loan products

2013

Retail mobi site launched

World-class 200 000 m2 centralised distribution centre completed at investment of R150 million

2014

Establishment of HIL Group to drive global strategy with listing on JSE

2015

State-of-the-art 1 000-seat call centre built at investment of R100 million

FinChoice mobi site launched

First HomeChoice showroom opened in Wynberg, Western Cape

2016

HomeChoice introduced range of well-known leading brands across fashion and other retail categories

Mauritius operations launched personal insurance and financial services business

2017

Financial Services launched three-month credit facility product, MobiMoneyTM
Additional 42 brands launched
Launched group sustainability programme
New values programme introduced in the business

2018

Four showrooms opened
Financial services operations in Botswana launched
Financial value-add services launched
Two ChoiceCollect mini-hubs opened

2019

Four showrooms and six ChoiceCollect container hubs opened
Cape Town offices awarded 5* green building status
Retail external brands stand at 140+
Launched Oracle Commerce Cloud e-commerce engine – the first site in Africa
First Bots implemented and WebChat operational

2020

Three showrooms and containers opened
Digital transactions exceed 50%
Solar panels cover South Africa head office roof
FinTech market share growth