Our Business Operations

Our Businesses


HomeChoice is an omni-channel retailer with a fast-growing digital channel. Affordable credit options enable customers to purchase on flexible payment terms. Supported by a home delivery service.

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Product Offering

Offers an extensive range of household textiles and homeware merchandise, and fashion products under private label brands supplemented with a broad range of well-known external brands. Personal electronics are offered under the FoneChoice brand.

For more about the HomeChoice brand and product offering see www.homechoice.co.za


FinChoice is a fintech business selling innovative loans, insurance and value-added services. Products are offered to selected Retail customers who have a good credit standing. Based in South Africa with operations in Mauritius and Botswana.

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Product Offering

FinChoice offers a range of financial services that are easy-to-use, convenient and innovative.

These include (but are not limited to):

  • A MobiMoney facility of up to R10 000 with value added services such as airtime, data and electricity.
  • Personal loans of up to R40 000 – repaid over 1 to 36 months.
  • Personal or Family Funeral Cover – for up to R50 000 per person.

Visit www.finchoice.co.za to learn more about how FinChoice puts you in financial control.