Vision & Values


To offer innovative retail and financial services products to the growing African middle class through digital platforms.


Our six values underpin the way the group conducts its business.

Keep innovating – we have the courage to contribute new ideas and turn those ideas into reality

Think like an entrepreneur – we treat the business like it’s our own

Keep it real – we are mindful of the impact of our words and actions

Raise the bar – we strive to deliver excellence in everything that we do

Wow our customers – we are passionate about delighting our customers

Play as a team – we collaborate and build relationships on trust