Our customer:
A digitally savvy, urban African woman.
Our female customers love our digital businesses driving growth in our base up 53%
3 105 100
Group Customers
Digitally engaged customer base
2 717 700
Fintech Customers
Digital customers growing by 68%
522 800
Retail Customers
Retail customers growing by 2%
Customer profile
37 years
Avg. Customer Age
71%
Female customers
R16.3k
Avg. Monthly Income
Customer age profile64% of our customers are Millennials or GenZ
Employment profile44% of engaged customers are in public and education sectors
Notes:
(i) Fintech customers include active loan and insurance customers and signed up BNPL customers
(ii) Total Addressable Market based on information from Experian