OUR STRATEGY:

Digitally focused strategy drives outsized customer adoption.

1
Innovation

Product and credit innovation drives customer spend and income diversification

2
Customer acquisition

Data insights enable customer acquisition directly or through partners which we leverage to drive cross-sell opportunities

3
Digital First

Digital first drives customer spend and automation drives efficiency

4
Merchant adoption

Drive merchant adoption and fees through strategic product and service progression

5
Customer experience

Improving customer experience drives loyalty and repeat engagement